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Webinar: CX in the Age of Social Media  

Using social media to deliver great customer service is no longer an option — it's a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020,... Please visit Search Engine Land for the full article.

2017-11-20 18:54:44
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Is the featured snippet bubble bursting?  

What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-20 17:10:09
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How to Evaluate Content Promotion Performance on Social Media by @alextachalova  

Trying to measure the effectiveness of your content promotion efforts on social media? Here's a simple guide.The post How to Evaluate Content Promotion Performance on Social Media by @alextachalova appeared first on Search Engine Journal.

2017-11-20 15:00:02
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The One Thing You Need to Do to Build a Top Content Marketing Strategy  

How to cut through the noise and provide consumers with engaging and personalized content that's also consistent with brand voice.The post The One Thing You Need to Do to Build a Top Content Marketing Strategy appeared first on Search Engine Journal.

2017-11-20 14:00:41
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How AI & Dynamic Content Are Reinventing Email Marketing by @lisalacy  

Here's how AI and dynamic content are helping email marketing become even more personalized - and effective.The post How AI & Dynamic Content Are Reinventing Email Marketing by @lisalacy appeared first on Search Engine Journal.

2017-11-20 13:00:08
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5 Attributes of an Industrious Digital Media Agency  

In the most basic sense, digital media is a digital content which is in the form of text, audio, video, and graphics that can be easily shared via internet or computer networks. It has become the most popular way to enhance the scalability and visibility of online retailers or businesses, as it promotes or endorses about the company's product and service to the various target audience via this means.

2017-11-20 07:04:19
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Google's Caffeine Update: Better Indexing & Fresher Search Results by @beanstalkim  

While Google's Caffeine Update had little direct impact on rankings, it set the stage for some massive changes to follow.The post Google’s Caffeine Update: Better Indexing & Fresher Search Results by @beanstalkim appeared first on Search Engine Journal.

2017-11-20 06:00:28
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Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor  

Born in Mazatlan, Mexico, Infante helped popularize mariachi music around the world. The post Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-18 15:00:04
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SEO + UX = Success  

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-17 21:48:53
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SearchCap: Google My Business, PBN links & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business, PBN links & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-17 21:00:41
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Private blog networks: A great way to get your site penalized  

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-17 16:50:43
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Where to go next with your Google My Business listing  

So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. The post Where to go next with your Google My Business listing appeared... Please visit Search Engine Land for the full article.

2017-11-17 16:17:16
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Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories by @MattGSouthern  

Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators.The post Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories by @MattGSouthern appeared first on Search Engine Journal.

2017-11-17 15:31:12
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11 Ways to Prove the Value of SEO to Your Boss by @DholakiyaPratik  

Here are 11 tips on how you can prove the value of SEO value to management.The post 11 Ways to Prove the Value of SEO to Your Boss by @DholakiyaPratik appeared first on Search Engine Journal.

2017-11-17 15:00:06
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7 Powerful Content Secrets That Move People to Take Action by @vpkoshy  

Learn what separates the pros from the beginners and discover the seven content secrets that prompt people to take action.The post 7 Powerful Content Secrets That Move People to Take Action by @vpkoshy appeared first on Search Engine Journal.

2017-11-17 14:00:29
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Search in Pics: Google Polish dress-up, old Urchin sign & Android winter statue  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A terrace at the Google Singapore office: Source: Twitter Urchin light up... Please visit Search Engine Land for the full article.

2017-11-17 13:52:07
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10 Big SEO Tips to Get More Sales on Black Friday by @krisjonescom  

Learn 10 SEO strategies to augment your holiday marketing campaign and boost your Black Friday sales.The post 10 Big SEO Tips to Get More Sales on Black Friday by @krisjonescom appeared first on Search Engine Journal.

2017-11-17 13:00:51
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Tips on How to Increase the Website Traffic  

Learn some of the most modern and effective ways to get more organic web traffic to your website. These are the proven, battle-tested strategies used by pros worldwide to increase their website traffic and generate more leads.

2017-11-17 09:41:42
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A Strategic Approach Towards Online Marketing  

A successful online marketing strategy demands a balanced use of all the channels. You should evaluate, audit, and measure the effectiveness of your digital assets to generate maximum ROI. Once you have gone through the research and evaluation process and have a clear vision of the elements that are going to govern your strategy, it's time to bring all of it together and document the series of actions you are going to take to achieve your business goals.

2017-11-17 08:26:21
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Google's Jagger Update Rocks Manipulative Link Building by @TaylorDanRW  

The Google Jagger Update altered its algorithm to target unnatural link building, duplicate content, and other technical factors.The post Google’s Jagger Update Rocks Manipulative Link Building by @TaylorDanRW appeared first on Search Engine Journal.

2017-11-17 06:00:33
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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 21:00:48
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Google Maps Improves Location Discovery by Color Coding Points of Interest by @MattGSouthern  

Google Maps will soon be rolling out an update that will improve location discovery in two distinct ways.The post Google Maps Improves Location Discovery by Color Coding Points of Interest by @MattGSouthern appeared first on Search Engine Journal.

2017-11-16 18:54:50
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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing  

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 18:19:37
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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes  

You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last step after... Please visit Search Engine Land for the full article.

2017-11-16 17:02:58
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Google will require AMP and canonical pages to match as of February 1, 2018  

Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 16:00:07
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Choosing an enterprise SEO platform  

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while... Please visit Search Engine Land for the full article.

2017-11-16 15:40:28
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How to steal the competition's best keywords: A 3-step guide  

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. The post How to steal the competition’s best keywords: A 3-step guide appeared first on... Please visit Search Engine Land for the full article.

2017-11-16 15:30:04
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The Real Reason Why SEO Firms Get Fired by @gmehrguth  

Learn the real reason why most SEO firms get fired and what you can do to avoid it from happening to you.The post The Real Reason Why SEO Firms Get Fired by @gmehrguth appeared first on Search Engine Journal.

2017-11-16 15:00:57
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Chinua Achebe Google doodle celebrates Nigerian writer & author of 'Things Fall Apart'  

Born in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today. The post Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 14:35:02
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Report: Smart speaker owners increasingly using them instead of typing or swiping  

Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don't currently offer them. The post Report: Smart speaker owners increasingly using them instead of typing or swiping appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 14:30:19
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5 Ways SEO for Bing is Different from Google SEO by @ab80  

Bing and Google share many of the same ranking signals, but there are also key differences which we'll examine in this article.The post 5 Ways SEO for Bing is Different from Google SEO by @ab80 appeared first on Search Engine Journal.

2017-11-16 14:00:06
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Google tries to bring more transparency to news content with help from The Trust Project  

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 13:47:50
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Why You Need Call Tracking During the Holidays by @nancy_elle  

Find out why call tracking will help you ring up more sales this holiday season.The post Why You Need Call Tracking During the Holidays by @nancy_elle appeared first on Search Engine Journal.

2017-11-16 13:00:46
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Are You Ready for a Voice Search Future? [PODCAST]  

Christi Olson of Bing discusses the current state of voice search and what we can expect in the future.The post Are You Ready for a Voice Search Future? [PODCAST] appeared first on Search Engine Journal.

2017-11-16 12:00:39
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Google's Big Daddy Update: Big Changes to Google's Infrastructure & the SERPs by @benjarriola  

Google's Big Daddy Update, historical account of facts and released statements from Google's former head of webspam, Matt Cutts.The post Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs by @benjarriola appeared first on Search Engine Journal.

2017-11-16 06:00:35
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Google aims to make apps for Google Assistant more functional and discoverable  

It also enables users to start a task on Google Home and complete it on a smartphone. The post Google aims to make apps for Google Assistant more functional and discoverable appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-16 00:33:29
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Google Maps gets brighter UI, new category icons and more color-coding  

Changes designed to make it easier to find relevant content and destinations. The post Google Maps gets brighter UI, new category icons and more color-coding appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 21:50:00
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SearchCap: Google job search, Firefox picks Google & Bing Black Friday  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, Firefox picks Google & Bing Black Friday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 21:00:57
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7 Google tips to supercharge your Shopping ads  

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 16:38:32
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Google's Job Search Will Now Estimate Salaries For All Job Positions by @MattGSouthern  

Google is adding some requested features to its job search experience that was introduced earlier this year. Job seekers will now be able to access salary information directly in search results, which is something Google says is missing from 85% of job postings in the US. When actual salary information is not available, Google will display estimated salary ranges based on job title, location, and employer. In order to provide estimated salaries, Google will be sourcing information from sites lik

2017-11-15 16:13:15
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Google adds new features to its job listings search tool released earlier this year  

Salary, location and application details are now included directly in job listing search results. The post Google adds new features to its job listings search tool released earlier this year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 15:52:06
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Understanding the interplay of SEO and a 5-star reputation  

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more. The post Understanding the interplay of SEO and a 5-star reputation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 15:36:45
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Firefox Ditches Yahoo for Google as Default Search Provider by @MattGSouthern  

Google is once again the default search provider for Firefox, marking the end of a three-year partnership with Yahoo.The post Firefox Ditches Yahoo for Google as Default Search Provider by @MattGSouthern appeared first on Search Engine Journal.

2017-11-15 15:21:04
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The Hidden SEO Risk of Broken Redirects by @therealseoradar  

Preserve your valuable links and avoid SEO disaster. Here's how to protect yourself against broken redirects.The post The Hidden SEO Risk of Broken Redirects by @therealseoradar appeared first on Search Engine Journal.

2017-11-15 15:00:52
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10 Tips to Get the Most Out of Google AdWords Express by @clarkboyd  

Get up and running with PPC ads in 10 minutes with AdWords Express. Here are 10 tips for success.The post 10 Tips to Get the Most Out of Google AdWords Express by @clarkboyd appeared first on Search Engine Journal.

2017-11-15 14:00:37
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Google News adds new referral URL source that publishers should begin tracking  

Google tells publishers to add news.url.google.com to the Google News referral tracking sources. The post Google News adds new referral URL source that publishers should begin tracking appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-15 13:47:06
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B2B PPC Tactics: 4 Best Practices to Start Using Today by @cchaitanya  

Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.The post B2B PPC Tactics: 4 Best Practices to Start Using Today by @cchaitanya appeared first on Search Engine Journal.

2017-11-15 13:00:06
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How to Develop a Leveraged Sales Product That Rocks  

Many leveraged sales campaigns fail because the product stinks. You can avoid this easily by focusing on quality development of a sustainable product.

2017-11-15 08:59:01
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Remembering Google Florida: The First Major Algorithm Update by @jennyhalasz  

On November 16, 2003, catastrophic Google algorithm update Florida hit the SEO world with a vengeance. Here's a look back.The post Remembering Google Florida: The First Major Algorithm Update by @jennyhalasz appeared first on Search Engine Journal.

2017-11-15 06:00:44
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Mozilla drops Yahoo search for Google with new Firefox Quantum browser release  

After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google. The post Mozilla drops Yahoo search for Google with new Firefox Quantum browser release appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 21:08:09
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Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature  

Bing also announced new weather and sports-related search updates and a photo contest. The post Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 21:05:12
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SearchCap: Google product reviews, voice search & SEO changes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google product reviews, voice search & SEO changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 21:00:01
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SEO in 2018: What's hot, what's not?  

Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it's critical to stay on top of the latest developments. In this webinar, we'll sit down... Please visit Search Engine Land for the full article.

2017-11-14 20:32:42
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Google updates mobile product knowledge panels to show even more info in one spot  

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. The post Google updates mobile product knowledge panels to show even more info in one spot appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 19:36:31
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Google Manual Actions: Frequently asked questions and their answers  

Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. The post Google Manual Actions: Frequently asked questions and their answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 19:15:39
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3 strategic goals SEO consultants should fulfill  

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. The post 3 strategic goals SEO consultants should fulfill appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 18:52:36
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3 case studies of duplicate content consolidation  

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. The post 3 case studies of duplicate content consolidation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 16:06:13
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Voice search: Content may be king, but context is queen in the new voice-first world  

Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete. The post Voice search: Content may be king, but context is queen in the new voice-first world appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 16:00:58
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Top 17 Organic Search Ranking Factors [STUDY] by @MattGSouthern  

An updated study from SEMRush reveals what are said to be the top organic search ranking factors in 2017.The post Top 17 Organic Search Ranking Factors [STUDY] by @MattGSouthern appeared first on Search Engine Journal.

2017-11-14 15:31:46
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Here's Why You Can't Succeed Without a Content Gap Analysis by @KatyKatzTX  

Find out why conducting a content gap analysis is just as important as having a complete chocolate chip cookie recipe.The post Here’s Why You Can’t Succeed Without a Content Gap Analysis by @KatyKatzTX appeared first on Search Engine Journal.

2017-11-14 15:00:30
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Why Digital Marketing Is Important For A Startup Business  

A startup business lacks big budgets for advertising purposes. On the other hand, they don't have the resources as well. Hence, these businesses find it difficult to compete against the big boys in the industry.

2017-11-14 14:56:32
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Hole punch history Google doodle celebrates 131-year-old product of German engineering  

The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago. The post Hole punch history Google doodle celebrates 131-year-old product of German engineering appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-14 14:06:49
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Our Skyscraper Technique Failure & the Lessons We Learned by @olmykh  

While the Skyscraper technique is awesome in theory, for us it was a failure. Here's why.The post Our Skyscraper Technique Failure & the Lessons We Learned by @olmykh appeared first on Search Engine Journal.

2017-11-14 14:00:07
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18 Social Media Updates You May Have Missed in October by @thebigdebowski  

It's been a busy month in the social media world. Learn which social networks launched new functionalities and updates here.The post 18 Social Media Updates You May Have Missed in October by @thebigdebowski appeared first on Search Engine Journal.

2017-11-14 13:00:40
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How to Pick the Best SEO Software by @SERanking  

Here's what you need to know when picking the best SEO software for your clients or your business.The post How to Pick the Best SEO Software by @SERanking appeared first on Search Engine Journal.

2017-11-14 12:00:27
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Increase Your Leveraged Sales Through Word of Mouth  

If you want to decrease advertising expenditures, you will need to find other avenues to explore and exploit without the cash investment. Your leverages sales are only as good as the conversions that you receive. It doesn't matter what you're offering, if it doesn't move, then it's not worth anything to the visitors.

2017-11-14 08:59:01
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What Are The Best Marketing Channels For SaaS Companies?  

A majority of us use S a a S but don't realize it. What is S a a S? It is the abbreviation for Software as a service (S a a S). It's a software distribution model in which a third-party provider hosts applications and make them available to customers over the Internet. Some S a a S examples are: Google Apps, Zendesk, Salesforce, Dropbox, Microsoft Office.

2017-11-14 08:36:09
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Getting Your Customers' Attention With an Inbound Marketing Approach  

Your business needs to get noticed and have an excellent system to follow-up with your customers and prospects based on their interests and needs. Achieving a great profile and communication with your customer base requires a determined approach that is in keeping with your organisation's character and style. Nowadays we are overwhelmed by marketing material through multiple channels, email, text, phone-calls, advertising online and in print, and it is important to ensure that your marketing act

2017-11-14 08:21:33
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Reviews are the Most Prominent Local SEO Ranking Factor in 2017 by @MattGSouthern  

Reviews appear to be the most prominent ranking factor in local search, according to a recent study.The post Reviews are the Most Prominent Local SEO Ranking Factor in 2017 by @MattGSouthern appeared first on Search Engine Journal.

2017-11-14 04:52:05
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SearchCap: Google antitrust, Facebook local & Google defamation  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google antitrust, Facebook local & Google defamation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 21:00:31
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CEO who forged court order to get Google to remove defamation faces prison  

Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover. The post CEO who forged court order to get Google to remove defamation faces prison appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 19:05:36
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21 

Facebook Local is the social network's stab at Yelp, Foursquare  

Facebook's new app lets people find nearby things to do and places to go. The post Facebook Local is the social network's stab at Yelp, Foursquare appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 19:00:46
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Missouri Attorney General initiates Google antitrust investigation  

Focus is on consumer data collection practices and alleged "search bias." The post Missouri Attorney General initiates Google antitrust investigation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 18:16:49
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3 last-minute Google Shopping tricks to level up your account for the holidays  

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-13 15:02:56
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6 Types of Visual Content That Get the Most Links & Shares by @ChuckPrice518  

Do you need more social media shares and retweets? More backlinks? Then you need more Visual Content.The post 6 Types of Visual Content That Get the Most Links & Shares by @ChuckPrice518 appeared first on Search Engine Journal.

2017-11-13 15:00:47
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How to Be a Top Tweeter: 5 Tips That Will Get Your Tweets Noticed by @JuliaEMcCoy  

If you want your tweets to get noticed, to grow your network, and promote your content, do these five things.The post How to Be a Top Tweeter: 5 Tips That Will Get Your Tweets Noticed by @JuliaEMcCoy appeared first on Search Engine Journal.

2017-11-13 14:00:59
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7 Things I Wish Someone Told Me When I Was New to SEO by @mindyweinstein  

If only someone had told me these things when I first started my career in SEO. So I'm telling you.The post 7 Things I Wish Someone Told Me When I Was New to SEO by @mindyweinstein appeared first on Search Engine Journal.

2017-11-13 13:00:08
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How to Find the Best Digital Marketing Agency  

Digital Marketing - driving visitors and potential customers to your website. This article explains how to find and choose the best digital marketing agency.

2017-11-13 08:59:43
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Veterans Day Google doodle designed in collaboration with Google's Veteran employee network  

The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy, and Army. The post Veterans Day Google doodle designed in collaboration with Google’s Veteran employee network appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-11 15:00:22
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Facebook Updates Events App With Restaurants, Bars, and More by @MattGSouthern  

Facebook's Events app has received a significant update, which comes with a rebranding and more opportunities to discover local highlights.The post Facebook Updates Events App With Restaurants, Bars, and More by @MattGSouthern appeared first on Search Engine Journal.

2017-11-10 22:28:17
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SearchCap: Local ranking factors, keyword bidding & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local ranking factors, keyword bidding & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-10 21:00:47
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Local ranking factors study finds reviews, organic SEO best practices boost local visibility  

This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. The post Local ranking factors study finds reviews, organic SEO best practices boost local visibility appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-10 19:47:06
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73 

Are you changing keyword bids too often?  

It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-10 15:01:36
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Search in Pics: Google top contributor summit, nautilus door lock & Android security figurine  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s 2017 top contributor summit: Source: Google+ A Google door... Please visit Search Engine Land for the full article.

2017-11-10 14:23:49
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Searching for the Perfect Attribution Model by @Wrodarczyk  

Read on and learn how you can find the perfect attribution model for your business.The post Searching for the Perfect Attribution Model by @Wrodarczyk appeared first on Search Engine Journal.

2017-11-10 14:00:23
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How to Boost Your Success When Promoting an Infographic by @infobrandz  

Here are some of the best strategies you need to know when promoting infographics.The post How to Boost Your Success When Promoting an Infographic by @infobrandz appeared first on Search Engine Journal.

2017-11-10 13:00:13
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21 

SearchCap: TripAvisor labels risky hotels, paid search trends & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: TripAvisor labels risky hotels, paid search trends & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-09 21:00:52
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35 

Choosing a call analytics platform  

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to... Please visit Search Engine Land for the full article.

2017-11-09 19:23:35
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73 

Google to Give Publishers Dedicated Knowledge Panels in Search Results by @MattGSouthern  

The Knowledge Panel fills the above-the-fold section of search results with information to help searchers learn more about a publication.The post Google to Give Publishers Dedicated Knowledge Panels in Search Results by @MattGSouthern appeared first on Search Engine Journal.

2017-11-09 19:12:39
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80 

Four key holiday paid search trends to keep an eye on  

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-09 17:18:17
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106 

Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content  

The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-09 16:36:26
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79 

Thinking of Dumping Your PPC Program? Think Again by @GrpTwentySeven  

Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.The post Thinking of Dumping Your PPC Program? Think Again by @GrpTwentySeven appeared first on Search Engine Journal.

2017-11-09 14:00:43
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4 

How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler  

Use big data and predictive analytics to create unique experiences that adapt to your customers' context.The post How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler appeared first on Search Engine Journal.

2017-11-09 13:00:27
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35 

Twitter Doubles Character Limit to 280, Says Longer Tweets Drive More Engagement by @MattGSouthern  

Twitter has officially doubled its character limit, following a short test which showed longer tweets receive more engagement.The post Twitter Doubles Character Limit to 280, Says Longer Tweets Drive More Engagement by @MattGSouthern appeared first on Search Engine Journal.

2017-11-09 04:33:15
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50 

SearchCap: Google news knowledge graph, fake reviews & info operator  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news knowledge graph, fake reviews & info operator appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 21:00:34
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39 

6 Things We Learned at the Google Webmaster Relations Pubcon Keynote by @MrDannyGoodwin  

Here are some of the interesting tidbits we learned from Google about disavowing links, featured snippets, and more.The post 6 Things We Learned at the Google Webmaster Relations Pubcon Keynote by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-11-08 20:16:55
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23 

How Important Is Digital Marketing?  

Today, it won't be wrong to say that no e-business can exist without digital marketing. This statement may sound harsh to you but today's fast changing world, you have to harness social media or you may stay far behind. As a matter of fact, digital marketing can work in a very effective manner provided it is used the right way. Given below are 10 reasons why you may digital marketing is so important.

2017-11-08 20:14:09
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30 

Survey: 79 percent of consumers believe they've seen fake local reviews  

Almost 75 percent also said they had been asked to leave a review. The post Survey: 79 percent of consumers believe they’ve seen fake local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 19:19:18
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80 

Google changes info command search operator, dropping useful links  

The info search operator is the latest Google search feature to have changed, possibly for the worse. The post Google changes info command search operator, dropping useful links appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 19:08:33
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79 

Has AI changed the SEO industry for better or worse?  

Columnist Jayson DeMers explores the impact of Google's shift toward machine learning and discusses what the future will look like for search professionals. The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-08 17:02:25
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77 




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